Jump to Programs

Program Overview

Program Description

Centenary is proud to be the first university in the tri-state area to offer a Bachelor of Science (B.S.) in Business Administration with a concentration in Social Media Marketing.

Our Social Media program is ideal for students interested in careers directly focused on social media, such as copywriting or strategy, as well as related careers in advertising and marketing. These are high-demand fields in which early career professionals can command salaries ranging from $60,000 a year for copywriters to more than $100,000 for social media marketing managers.

With our location just an hour and a half from New York, the city with the highest volume of social media jobs, you will have the opportunity to meet with leaders in the field. Many of our students have also found paid internships both locally and in the city.

You use social media on a daily basis, now learn to use it to reach your goals! Follow us @theVIBECU


To earn a B.S. in Business Administration: Social Media Marketing, you must successfully complete 128 credits, including:

  • Business Core (68 Credits)
  • Electives (16 Credits)
  • University Core Requirements in the Liberal Arts (44 credits)

Things you will learn in Social Media Marketing Classes

Social Media Marketing: 

This course provides an overview of Social Media and its application to the business setting. The course will include a hands-on view of Social Media Marketing tools and Social Media platforms, while incorporating current topics from this dynamic field. The main focus will be on using Social Media for business and leveraging Social Media from a marketing perspective, including listening to customers and building brands on the social web. 

Digital Advertising:

This course will explore how to target and deliver advertising campaigns to the digitally connected customer via both paid and unpaid approaches. Topics covered include SEO, web-based advertising and mobile ads.  The course will include the design, implementation and analysis of a digital ad campaign.  

Digital Analytics:

This course will provide an examination of the measurements, tracking and analytic tools being used to determine the effectiveness of Social Media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions. Skills will be gained in the use of Google Analytics and other current or emerging digital analysis tools. 

Social Media Marketing Strategy and Consulting:

This is the capstone course for the Social Media Marketing concentration and it will include the examination of existing social media platforms, including a review of digital analytics and current digital ad campaigns. The course will also look at Social Media Policy and best practices to develop strategies to solve digital marketing challenges. Students will function as Social Media consultants and work directly with a real-world client. 


Business Core (68 Credits):

  • ACC2101 Principles of Accounting I (4)
  • ACC2102 Principles of Accounting II (4)
  • BUS1002 Business Applications and Presentations (4)
  • BUS1010 Principles of Management (4)
  • BUS1050 Social Responsibility in Business (4)
  • BUS2010 Principles of Marketing (4)
  • BUS2020 Management Information Systems (4)
  • BUS2030 Principles of Finance (4)
  • BUS3010 Business Law (4)
  • BUS3020 Business Statistics (4)
  • BUS3030 Organizational Behavior (4)
  • BUS4010 Business Strategy (4)
  • ECO1001 Economics (4)
  • BUS2050 Social Media Marketing (4)
  • BUS3045 Digital Advertising (4)
  • BUS3055 Digital Analytics (4)
  • BUS4050 Social Media Strategy and Consulting (4)

Courses for electives and University Core Requirements in the Liberal Arts are to be determined by student and advisor.

Internships & Jobs

Jobs and salaries in Social Media Marketing have grown exponentially in the last 10 years. Our salary guide outlines several of the jobs titles our graduates are primed for in the Social Media Marketing and Digital Marketing fields.

Where are Our Alumni?

Title Company
Junior Social Analyst McCann
SEO/SEM and Social Media Strategist fatrabbit CREATIVE
Social Media Coordinator StrongSpas
Social Media Director Ray Catena of Union
Global Head of Marketing & Communications Lightspeed
Project Manager East Main Digital Marketing
Social Media Data Analyst Brandwatch
E-Commerce Account Manager CCS Inc

Where Do Our Students Intern?

Title Company
Social Media and Communications Intern Family Partners of Morris and Sussex Counties
Social Media Intern Star Micronics
Digital Analytics Intern Biz Budding
Marketing Intern Mars
Social Media Intern Morris Museum
Marketing Intern Spirits of the Arts

Financial Aid

Being able to pay for attending college is no easy task. Located in the Seay Building, the Office of Financial Aid offers assistance to you and your parents to ensure that you have the financial resources to focus on your education.